Netflix Milestones
Company milestones across Netflix history — launches, subscriber marks, product changes, and major Original premieres. Open any date to see that day’s On This Day page.
Every curated Netflix company milestone in one place, newest first. Use search to filter, or open a date to jump into that day’s On This Day page.
2024
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Bridgerton season 3 Part 2
The second part of Bridgerton season 3 premieres on Netflix.
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Bridgerton season 3 Part 1
The first part of Bridgerton season 3 premieres on Netflix.
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3 Body Problem premieres
3 Body Problem debuts as a major Netflix sci-fi Original from the Game of Thrones showrunners.
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260 million+ paid memberships
Netflix reports more than 260 million paid memberships in its Q4 2023 results.
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2023
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Final DVD shipment
Netflix ships the last DVDs from its mail service, closing the DVD-by-mail chapter.
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One Piece live-action premieres
Netflix’s live-action One Piece adaptation debuts to strong global demand.
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Extraction 2 premieres
Extraction 2 debuts as a major Netflix action sequel.
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Password-sharing crackdown expands
Netflix begins wider enforcement of household password-sharing rules in major markets.
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DVD-by-mail service to end
Netflix announces it will wind down its DVD.com mail service after 25 years.
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Reed Hastings steps down as CEO
Reed Hastings steps aside as co-CEO; Ted Sarandos and Greg Peters become co-CEOs.
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2022
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Wednesday premieres
Wednesday debuts and becomes one of Netflix’s biggest comedy-horror hits.
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Ad-supported plan launches
Netflix introduces a lower-priced Basic with Ads membership in the U.S. and other markets.
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Nearly 1 million members lost in Q2
Netflix reports another quarterly membership decline amid password-sharing and competition concerns.
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Stranger Things 4 Volume 2
The second volume of Stranger Things season 4 premieres on Netflix.
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Stranger Things 4 Volume 1
The first volume of Stranger Things season 4 premieres on Netflix.
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First major subscriber loss reported
Netflix reports its first quarterly membership decline in more than a decade.
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2021
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Don’t Look Up premieres
Adam McKay’s Don’t Look Up debuts as a star-studded Netflix Original film.
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The Witcher season 2
The Witcher returns for a second season on Netflix.
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Netflix Games launches
Netflix begins rolling out mobile games to members, starting on Android.
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Roald Dahl Story Company acquired
Netflix announces it will acquire the Roald Dahl Story Company.
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Squid Game premieres
Squid Game launches and becomes Netflix’s most-watched series to that point.
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Army of the Dead premieres
Zack Snyder’s Army of the Dead debuts on Netflix.
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Shadow and Bone premieres
Shadow and Bone debuts as a major Netflix fantasy adaptation.
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200 million members worldwide
Netflix announces it has surpassed 200 million paid memberships globally.
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Lupin premieres
Lupin debuts and becomes a global hit for French Netflix Originals.
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2020
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Bridgerton premieres
Bridgerton launches on Christmas Day and becomes Netflix’s biggest series launch to that point.
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The Social Dilemma premieres
The Social Dilemma documentary sparks worldwide debate about social media.
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Emily in Paris premieres
Emily in Paris debuts and becomes a global pop-culture talking point.
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The Old Guard premieres
The Old Guard arrives as a big-budget Netflix action fantasy film.
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Extraction premieres
Chris Hemsworth’s Extraction debuts as a major Netflix action Original.
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Tiger King premieres
Tiger King becomes an early-pandemic cultural phenomenon on Netflix.
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2019
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The Witcher premieres
The Witcher debuts and becomes one of Netflix’s biggest fantasy franchises.
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El Camino: A Breaking Bad Movie
El Camino premieres on Netflix as a Breaking Bad sequel film.
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Stranger Things season 3
Season 3 of Stranger Things premieres on Netflix.
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Roma wins Best Director Oscar
Alfonso Cuarón wins Best Director for Roma at the Academy Awards, a landmark for Netflix cinema.
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2018
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Black Mirror: Bandersnatch
Netflix releases the interactive Black Mirror film Bandersnatch.
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Bird Box premieres
Bird Box becomes a massive global viewing event and meme phenomenon.
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Roma arrives on Netflix
Alfonso Cuarón’s Roma begins streaming worldwide after its theatrical window.
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The Haunting of Hill House premieres
Mike Flanagan’s The Haunting of Hill House debuts and becomes a landmark Netflix horror Original.
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Orange Is the New Black season 6
Season 6 of Orange Is the New Black premieres on Netflix.
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Lost in Space reboot premieres
Netflix’s remake of Lost in Space debuts.
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Altered Carbon premieres
Altered Carbon launches as a high-budget Netflix sci-fi Original.
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2017
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Bright premieres
Will Smith’s fantasy action film Bright debuts as a major Netflix Original movie event.
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Stranger Things season 2
The second season of Stranger Things premieres on Netflix.
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The Defenders premieres
Marvel’s crossover miniseries The Defenders lands on Netflix.
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100 million members worldwide
Netflix reports crossing 100 million global memberships in its Q1 2017 shareholder letter.
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Iron Fist premieres
Marvel’s Iron Fist arrives on Netflix.
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13 Reasons Why premieres
13 Reasons Why debuts and sparks global conversation around teen drama themes.
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2016
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Downloads / offline viewing rolls out
Netflix begins rolling out offline playback so members can download titles.
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Luke Cage premieres
Marvel’s Luke Cage debuts on Netflix.
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The Crown premieres
The Crown launches as Netflix’s flagship prestige drama about the British monarchy.
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Stranger Things premieres
Stranger Things debuts and quickly becomes one of Netflix’s biggest global Originals.
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Orange Is the New Black season 4
Season 4 of Orange Is the New Black premieres on Netflix.
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Daredevil season 2
Daredevil season 2 lands, expanding Netflix’s Marvel street-level universe.
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House of Cards season 4
Season 4 of House of Cards premieres on Netflix.
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AWS cloud migration completed
Netflix finishes migrating its data centers to Amazon Web Services.
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Nearly worldwide expansion at CES
At CES, Netflix announces streaming availability in roughly 130 additional territories.
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2015
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Narcos premieres
Narcos arrives and becomes one of Netflix’s breakout international crime dramas.
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Jessica Jones premieres
Marvel’s Jessica Jones debuts on Netflix.
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Launch in Italy, Spain, and Portugal
Netflix expands across Southern Europe.
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Launch in Japan
Netflix enters Asia with its Japan launch.
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7-for-1 stock split announced
Netflix announces a 7-for-1 stock split via dividend, reflecting years of share-price growth.
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Orange Is the New Black season 3
Season 3 of Orange Is the New Black premieres on Netflix.
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Sense8 premieres
The Wachowskis’ Sense8 debuts as a global Netflix Original drama.
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Marvel’s Daredevil premieres
Daredevil kicks off Netflix’s Marvel television partnership.
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Launch in Australia and New Zealand
Netflix begins operations in Australia and New Zealand.
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House of Cards season 3
Season 3 of House of Cards premieres on Netflix.
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2014
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Marco Polo premieres
Marco Polo debuts as one of Netflix’s early big-budget international Originals.
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Six more European countries
Netflix launches in Germany, France, Austria, Switzerland, Belgium, and Luxembourg.
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Internet Slowdown Day protest
Netflix joins the “Internet Slowdown” campaign opposing paid fast lanes and weakened net neutrality.
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Orange Is the New Black season 2
Season 2 of Orange Is the New Black premieres on Netflix.
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Comcast interconnection deal
Netflix agrees to pay Comcast to end traffic slowdowns affecting streaming quality.
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House of Cards season 2
The second season of House of Cards drops in full on Valentine’s Day.
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2013
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First major Emmy night for Netflix
House of Cards and other Netflix titles score historic Emmy wins for a streaming service.
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Launch in the Netherlands
Netflix expands further in Europe with a Netherlands launch.
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Profiles feature announced
Netflix introduces Profiles so a single account can support multiple personalized users.
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Orange Is the New Black premieres
Orange Is the New Black debuts and becomes one of Netflix’s defining early Original hits.
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Arrested Development returns
Netflix revives Arrested Development with a fourth season released in full.
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House of Cards premieres
Netflix releases House of Cards, its first major original series, all episodes at once.
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2012
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Christmas Eve outage
A major AWS-related outage knocks Netflix offline for many viewers on Christmas Eve.
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Nordic launch
Netflix launches in Denmark, Finland, Norway, and Sweden.
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Lilyhammer arrives on Netflix
Netflix releases Lilyhammer in the U.S., an early step into exclusive series distribution.
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Launch in the UK and Ireland
Streaming expands into Europe with launches in the United Kingdom and Ireland.
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2011
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800,000 U.S. subscribers leave
Netflix reports a sharp Q3 subscriber drop after the price hike and Qwikster controversy.
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Qwikster cancelled
Netflix abandons the Qwikster brand split after subscriber backlash.
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Qwikster split announced
Reed Hastings announces plans to split DVD and streaming under Qwikster — a move later reversed.
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Launch in Mexico and Central America
Netflix arrives in Mexico, Central America, and the Caribbean.
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Launch in Peru and Ecuador
Netflix expands across the Andean region.
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Launch in Chile and Bolivia
Netflix streaming becomes available in Chile and Bolivia.
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Launch in Argentina, Uruguay, and Paraguay
Netflix continues its Latin America rollout across the Southern Cone.
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Netflix launches in Brazil
Streaming expands into Latin America with a launch in Brazil.
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Reed Hastings joins Facebook’s board
Netflix CEO Reed Hastings is appointed to Facebook’s board of directors.
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2010
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First international launch: Canada
Netflix expands streaming beyond the United States, launching in Canada.
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2009
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Netflix Prize winner named
Team BellKor’s Pragmatic Chaos wins the $1 million Netflix Prize for improving recommendations.
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2007
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Streaming launches in the U.S.
Netflix begins offering Watch Instantly streaming to U.S. subscribers on personal computers.
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Streaming video announced
Netflix says it will add Watch Instantly streaming for subscribers on PCs.
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2006
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Netflix Prize announced
Netflix offers a $1 million prize for a recommendation algorithm that beats Cinematch by 10%.
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2002
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Netflix IPO
Netflix goes public on NASDAQ (NFLX), selling shares at $15 and raising about $82.5 million.
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1998
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Netflix.com launches
The Netflix website goes live with DVD rentals available for order online.
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1997
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Netflix founded
Reed Hastings and Marc Randolph found Netflix in Scotts Valley, California.
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