KPop Demon Hunters Celebrates One Year Anniversary With Slew of Announcements And Reveals

Another KPOP DEMON HUNTERS celebration!

Netflix has launched 6 brand new mini-games to its Netflix Playground app that feature characters and songs straight from the movie.

Netflix has dropped new stats for KPOP DEMON HUNTERS to celebrate its 1-year anniversary.

The cultural takeover by the numbers since June 2025:

👁️ 600M+ views
🌍 #1 in 76 countries
📱 4.6B social impressions
🎮 11.5M hours played on Roblox
✈️ 25% spike in flights to Korea
🦉 22% jump in US Korean learners on Duolingo
🔎 #1 Movie on Google’s Year in Search 2025 (plus all top 5 Halloween costumes!)

NEW PRODUCT LAUNCH: Mattel's KPop Demon Hunters fashion and singing dolls will be available for early purchase beginning June 22 at participating retailers around the world; Mattel’s full line launches in stores and online on August 1st. Visit Mattel.com for more details.

NEW PRODUCT LAUNCH: An all new KPop Demon Hunters “Golden”-inspired collection from Vans will be dropping later this summer. Visit vans.com/kpopdemonhunters for more details.

NEW PRODUCT LAUNCH: Hasbro KPop Demon Hunters Furblets - Demon Saja and Derpy Tiger - will be available for early purchase online beginning June 22 at participating retailers around the world; Hasbro's full line launches in stores and online in late July/early August. Visit Hasbro.com for more details.

NEW PRODUCT LAUNCH: Jazwares' KPop Demon Hunters Squishmallows and Derpy Tiger plush will be available for early presale online beginning June 22 at participating retailers around the world; Jazwares' full line launches in stores and online on August 1st. Visit Jazwares.com for more details.

NEW PRODUCT LAUNCH: Expanding their collaboration with KPop Demon Hunters, the Korean skincare line is launching a new “Gonna Be Glowin’” campaign. The campaign features a music video highlighting its latest collection of products to unlock your ultimate glow:

- Zero-Cast SPF
- Matte SPF
- Sunstick SPF
- Demon Acne Patch
- Honmoon Mask

The first major announcement for the week is a brand-new LEGO set inspired by KPop Demon Hunters, built around fan-favourite duo Derpy Tiger and Sussie Bird. The 825-piece build-and-display model lets builders bring the mischievous supernatural messenger and his watchful bird companion to life before posing them together — think brick-built collectible rather than playset. Pre-orders open globally on LEGO.com ahead of an August 1st in-store launch.

Netflix confirmed last week that K-Pop Demon Hunters is getting special anniversary theatrical screenings across the US, as well as internationally in South Korea, Japan, Australia, New Zealand, the UK, Ireland, Germany, Austria, the Netherlands, Belgium, Poland, Norway, Sweden, Denmark, and Israel. These will include sing-along events where you can grab your light sticks and cheer with fellow Hunters.

If you prefer to watch under the stars, Netflix is also hosting free outdoor community screenings across the US. Here's the current schedule:

June 19: Salt Lake City, UT (Kenley Centennial Amphitheater)
June 20: Atlanta, GA (Honeysuckle Park); San Francisco, CA (Union Square Plaza); Brooklyn, NY (Brooklyn Bridge Park); San Diego, CA (Waterfront Park)
June 24: Minneapolis, MN (The Commons); Butte, MT (Clark Park)
June 25: Cleveland, OH (Crocker Park Shopping Center)
June 26: San Diego, CA (Nobel Recreation Center)

(Note: Netflix House locations are also joining in, with screenings in Philadelphia all week and fan activities planned for both Netflix House locations on June 20th!)