The numbers are in! The Electric State hasn’t been a big hit for Netflix so far. Facing a headwind of a barrage of negative reviews, it didn’t stop people from checking out the movie in its first week, but it’s by no means a monster hit. How does its performance stack up against Netflix’s all-time biggest hits? Let’s dive into the numbers as of week number 2.
One of Netflix’s most pricey movies to date, Millie Bobby Brown and Chris Pratt headline the new movie directed by the Avengers: Endgame duo Joe and Anthony Russo. It launched on Netflix last Friday, March 14th, and comes during an early Spring spot that has worked well for Netflix in prior years with the likes of The Adam Project and Damsel last year.
Much of the discourse in the week running up to the movie has been about how critics don’t like it, and that’s undoubtedly true, with that also being the case with our critic only giving a two-star rating. The critic’s score on Rotten Tomatoes sits at only 15%, with the consensus being, “Lumbering along like a giant automaton, The Electric State has plenty of hardware to back it up but none of the spark that’d make it come to life.”
That said, there does seem to be a big divide between critic sentiment and audience sentiment thus far. Don’t get me wrong, user reviews aren’t glowingly positive, but they’re certainly not as dismissive as the critics. The movie stands at 6.0 on IMDb and has a 74% audience rating on RT.
So, did the reviews matter? They didn’t put people off watching Red Notice when it was released, but did they here? The answer almost certainly looks to be yes.
Week 1 Numbers for The Electric State
Let’s start with week 1 numbers which measure the first three days of release:
The movie debuted #1 on the English movies charts
It featured in the weekly charts of all 93 countries
It scored 53.80 million hours watched
That, when you divide by the runtime, gives you 25.20 million views
On the IMDb MovieMETER, the movie is currently the ninth most popular title.
Netflix Viewership Comparison - Red Notice, The Adam Project, Back in Action, Don't Look Up, The Mother and 16 more Netflix titles (1-week analysis)
Cumulative views over 1 weeks for 21 Netflix titles: Red Notice, The Adam Project, Back in Action, Don't Look Up, The Mother, Extraction 2, Murder Mystery 2, Carry-On, Leave the World Behind, The Gray Man, Beverly Hills Cop: Axel F, Damsel, Glass Onion: A Knives Out Mystery, Rebel Ridge, Atlas, A Family Affair, The Electric State, Rebel Moon — Part One: A Child of Fire, Rebel Moon — Part Two: The Scargiver, The Six Triple Eight, Unfrosted. Combined total: 763,300,000 views.
Netflix cumulative views ranking for Red Notice, The Adam Project, Back in Action, Don't Look Up, The Mother and 16 more Netflix titles over 1 weeks.
Title
Opening Week Views
Rank
Red Notice
75,600,000
1
The Adam Project
51,800,000
2
Back in Action
46,800,000
3
Don't Look Up
46,600,000
4
The Mother
42,900,000
5
Extraction 2
42,800,000
6
Murder Mystery 2
42,500,000
7
Carry-On
42,000,000
8
Leave the World Behind
41,700,000
9
The Gray Man
41,200,000
10
Beverly Hills Cop: Axel F
41,000,000
11
Damsel
35,300,000
12
Glass Onion: A Knives Out Mystery
35,000,000
13
Rebel Ridge
31,200,000
14
Atlas
28,200,000
15
A Family Affair
26,800,000
16
The Electric State
25,200,000
17
Rebel Moon — Part One: A Child of Fire
23,900,000
18
Rebel Moon — Part Two: The Scargiver
21,400,000
19
The Six Triple Eight
14,300,000
20
Unfrosted
7,100,000
21
Week 2 Numbers for The Electric States
In the first full week of release, or week 2 as we’ll call it, the stats were as follows:
The movie continued as the #1 movie on the English-language chart
It continued to be featured in the weekly charts of all 93 countries
It had an 11% drop in viewing hours to 48 million
That equates to 22.50 million views, meaning it now has 47.70 million views in total.
Netflix Viewership Comparison - Red Notice, Don't Look Up, The Adam Project, Carry-On, Back in Action and 16 more Netflix titles (2-week analysis)
Cumulative views over 2 weeks for 21 Netflix titles: Red Notice, Don't Look Up, The Adam Project, Carry-On, Back in Action, The Mother, Glass Onion: A Knives Out Mystery, Leave the World Behind, The Gray Man, Damsel, Extraction 2, Murder Mystery 2, Rebel Ridge, Beverly Hills Cop: Axel F, Atlas, A Family Affair, Rebel Moon — Part One: A Child of Fire, The Electric State, Rebel Moon — Part Two: The Scargiver, The Six Triple Eight, Unfrosted. Combined total: 1,599,100,000 views.
Netflix cumulative views ranking for Red Notice, Don't Look Up, The Adam Project, Carry-On, Back in Action and 16 more Netflix titles over 2 weeks.
Title
Cumulative Views (2 weeks)
Rank
Red Notice
141,200,000
1
Don't Look Up
110,500,000
2
The Adam Project
99,700,000
3
Carry-On
97,100,000
4
Back in Action
93,600,000
5
The Mother
91,300,000
6
Glass Onion: A Knives Out Mystery
89,100,000
7
Leave the World Behind
86,600,000
8
The Gray Man
86,100,000
9
Damsel
86,100,000
10
Extraction 2
85,000,000
11
Murder Mystery 2
82,000,000
12
Rebel Ridge
69,800,000
13
Beverly Hills Cop: Axel F
63,200,000
14
Atlas
59,800,000
15
A Family Affair
58,700,000
16
Rebel Moon — Part One: A Child of Fire
57,900,000
17
The Electric State
47,700,000
18
Rebel Moon — Part Two: The Scargiver
40,200,000
19
The Six Triple Eight
37,600,000
20
Unfrosted
15,900,000
21
As you can see, compared to Netflix’s other biggest English-language swings, The Electric State does not look good, performing alongside Rebel Moon’s two entries, which were considered to be disappointments by many. Does this mean The Electric State is bound for Netflix’s all-time top 10? Looking at the graph below, it looks highly improbable except for a last-minute boost. As a reminder, Netflix’s all-time list is calculated by the number of views in the first 91 days of release, and those first two weeks are critical in being your launch pad. If we add The Electric State to the graph, it looks highly unlikely that, without a massive boost, the movie achieves the all-time top 10.
Netflix Cumulative Views Over Time - Carry-On, Red Notice, Don't Look Up, The Adam Project, The Gray Man and 2 more Netflix titles (10-week trend)
Week-by-week cumulative views for 7 Netflix titles: Carry-On, Red Notice, Don't Look Up, The Adam Project, The Gray Man, Leave the World Behind, The Electric State. Combined final total: 1,005,300,000 views.
Weekly cumulative Netflix views for Carry-On, Red Notice, Don't Look Up, The Adam Project, The Gray Man and 2 more Netflix titles over 10 weeks.
Title
Week 0
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Final cumulative
Carry-On
0
42,000,000
97,100,000
132,000,000
149,400,000
156,600,000
160,200,000
162,900,000
165,000,000
—
—
165,000,000
Red Notice
0
75,600,000
141,200,000
167,000,000
179,900,000
189,100,000
195,600,000
201,800,000
209,200,000
214,800,000
219,200,000
219,200,000
Don't Look Up
0
46,600,000
110,500,000
134,900,000
146,800,000
154,000,000
158,300,000
161,200,000
163,400,000
—
—
163,400,000
The Adam Project
0
51,800,000
99,700,000
117,500,000
127,400,000
133,500,000
138,700,000
142,900,000
146,100,000
—
—
146,100,000
The Gray Man
0
41,200,000
86,100,000
104,200,000
114,000,000
120,800,000
123,700,000
—
—
—
—
123,700,000
Leave the World Behind
0
41,700,000
86,600,000
106,300,000
120,900,000
128,800,000
—
—
—
—
—
128,800,000
The Electric State
0
25,200,000
47,700,000
55,300,000
59,100,000
—
—
—
—
—
—
59,100,000
There are a lot of things The Electric State is and isn’t. Was it an expensive movie? Absolutely. Will it probably be one of the last of its kind for Netflix? Based on Dan Lin’s acquisitions and publicly announced green lights so far? Maybe. That said, don’t think for a second that Netflix will quit putting Millie Bobby Brown in films. Her next project is set to enter production in April, with that being the return of Enola Holmes for a third installment, and there’s even more on the horizon. Netflix continues to also be in business with The Russo Brothers with Extraction and The Whisper Man, to name two projects.
Are you surprised by the viewership for The Electric State? Let us know in the comments down below.
