Netflix Tops Google’s Year in Search 2025 with ‘Monster,’ ‘Squid Game,’ and ‘KPop Demon Hunters’

Picture Credits: Netflix

2025 has been yet another standout year for Netflix. The streamer has outdone itself once more, debuting its most successful movie of all time, and releasing a number of series that became global phenomena. These accolades are reflected in Google’s annual Year in Search, which is once again dominated by Netflix. 

Looking back to 2024, Netflix claimed 50% of the trending TV shows in Google’s Year in Search. British series Baby Reindeer was the ultimate winner, out-searching Prime Video’s Fallout in second place. 2025 follows a similar trend. In terms of volume, Netflix shows don’t quite beat last year, but the streamer dominates the top 3 shows streamed globally. Just one Netflix movie appears on the global charts, in the form of the long-awaited sequel Happy Gilmore 2. 

These charts are a good visualisation of interest and hype, but they don’t account for viewership. These lists are calculated from data on the top-trending searches and published annually by Google. Let’s dive into the charts to see how Netflix has fared! 

Globally Most Searched Shows and Movies of 2025

Netflix has more series in the top 10 globally than anyone else, but in terms of movies, it’s a different story, albeit more positive this year, given they’ve at least got two entries, including the top spot. The complete top 10 lists are below:

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Most Searched TV Shows Globally in 2025

1. Monster: The Ed Gein Story (Netflix)
2. Squid Game 3 (Netflix)
3. Adolescence (Netflix)
4. Severance (Apple TV)
5. The Summer I Turned Pretty (Prime Video)
6. Pluribus (Apple TV)
7. The White Lotus (HBO)
8. American Primeval (Netflix)
9. Alien: Earth (FX)
10. Landman (Paramount)

Most Searched Movies Globally in 2025

1. Anora (Universal Pictures)
2. Superman (Warner Bros. Pictures)
3. A Minecraft Movie (Warner Bros. Pictures)
4. Thunderbolts* (Marvel Studios)
5. Sinners (Warner Bros. Pictures)
6. Happy Gilmore 2 (Netflix)
7. Final Destination: Bloodlines (Warner Bros. Pictures)
8. Weapons (Warner Bros. Pictures)
9. 28 Years Later (Sony Pictures)
10. Mission: Impossible – The Final Reckoning (Paramount Pictures)

Most Searched Series and Movies in the United States in 2025

Looking at the United States specifically, there’s another Netflix addition in the form of The Hunting Wives, one of the most popular breakout shows of the year that will return for another season. Take a look.

Most Searched TV Shows in the United States in 2025

1. The Hunting Wives (Lionsgate/Netflix)
2. The White Lotus (HBO)
3. The Pitt (HBO)
4. The Summer I Turned Pretty (Prime Video)
5. Squid Game (Netflix)
6. Severance (Apple TV)
7. MobLand (Paramount)
8. Adolescence (Netflix)
9. Andor (Disney+)
10. IT: Welcome To Derry (HBO)

Most Searched Movies in the United States in 2025

Netflix’s most successful ever movie, Kpop Demon Hunters, tops the US charts, while Happy Gilmore 2 climbed two places. 

1. KPop Demon Hunters (Netflix)
2. Sinners (Warner Bros. Pictures)
3. The Minecraft Movie (Warner Bros. Pictures)
4. Happy Gilmore 2 (Netflix)
5. Thunderbolts* (Marvel Studios)
6. F1 (Apple)
7. Jurassic World Rebirth (Universal Pictures)
8. Final Destination Bloodlines (Warner Bros. Pictures)
9. Weapons (Warner Bros. Pictures)
10. The Fantastic Four: First Steps (Marvel Studios)

Most ‘Explained’ Google Searches in the United States in 2025

Google has introduced a new metric for 2025, ranking all the series and movies viewers have searched for explanations about. Naturally, Netflix shows and movies dominate the list. Take a look:

Most Searched Series and Movies in the United Kingdom in 2025

The UK side of things isn’t too different from the US, with the addition of a few British dramas such as Missing You and Department Q.You’ll be unsurprised to see Adolescence take the #1 spot.

Most Searched TV Series in the United Kingdom in 2025

1. Adolescence (Netflix)
2. MobLand (Paramount)
3. Missing You (Netflix)
4. The Celebrity Traitors (BBC)
5. This City Is Ours (BBC)
6. Squid Game (Netflix)
7. The Summer I Turned Pretty (Prime Video)
8. Severance (Apple TV)
9. Playing Nice (ITV)
10. Dept. Q (Netflix)

Most Searched Movies in the United Kingdom in 2025

You can check out Google’s full Year in Search 2025 here. Do any of these rankings surprise you? Tell us in the comments down below!