‘Maestro’ Had Low Completion Rate Among Netflix’s Oscar Movie Hopefuls

Exclusive data from Digital i to What's on Netflix reveals which were the most completed Oscar-nominated Netflix movies for 2024.

Kasey Moore What's on Netflix Avatar
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Maestro Lowest Completion Rate Of Netflix Oscar Hopefuls 1

Picture: Netflix

Oscar voting just recently ended, and while it looks like it’s Oppenheimer’s night to lose, Netflix still has several titles fighting for the top prizes throughout the biggest night of the movie calendar. In preparation, we’ve been exclusively provided with more data on how these movies performed on Netflix.

As you may have read on What’s on Netflix over the years, we put a lot of emphasis on completion rates with help from data from the London-based Digital i and data from PlumResearch, both leaders in their field. We traditionally use completion rates for series primarily, given that it shows what percentage of viewers are getting through to the final episode. If a TV series has a high completion rate, it suggests the show keeps people hooked through to the final episode. If a show isn’t keeping people hooked, it’s probably not worth renewing.

However, we rarely get completion data for movies. That’s until now.

Sophia Vahdati, a strategic advisor for Digital i, walked us through their VTR metric, which is short for View-Through-Rate. It tells us what percentage of viewers watched the entire duration of a movie.

Vahdati told us, “From our experience analyzing this data over the past five years, over 70% is a high-performing View-Through-Rate for films on Netflix. Similarly to series completion rate, 50% and under is often viewed as a poor performance.”

The panels used to obtain this data include Netflix users in the USA, Canada, Mexico, Colombia, Argentina, Brazil, the UK, France, Italy, Germany, Spain, Netherlands, Poland, Sweden, Denmark, Finland, and Norway.

In case you missed it, Netflix had 18 nominations in total this year (19, if you include the recently acquired doc To Kill a Tiger), so let’s apply the metric to Netflix’s slate of movies and documentaries nominated for an Oscar.

Diving into the results, there are a few surprises here, so here’s the full chart:

Title VTR
El Conde 44%
Maestro 49%
American Symphony 53%
Rustin 57%
The After 66%
Nimona 67%
Nyad 69%
The Wonderful Story of Henry Sugar 72%
Society of the Snow* 72%

First is that we’ve known Society of the Snow is a smash hit for Netflix (it now ranks in the all-time most-watched list), and this figure of 72% of people from across a broad range of countries getting through to the end is a remarkable achievement. The Wes Anderson short also performed quite well, considering it’s a little eccentric, to say the least, with over 70% of people getting through to the end.

enzo society of the snow coming to netflix in january 2023

Picture: Netflix

Maestro is the biggest disappointment on the list and Netflix’s most prominent movie for the awards season, with less than 50% of the people starting the movie not getting through to the end.

* In the case of Society of the Snow, the data only applies to their UK, French, Italian, German, and Spanish panels.


Are you surprised by any of the completion rates for the movies above? Let us know in the comments down below.

Written by

Founder of What's on Netflix, Kasey has been tracking the comings and goings of the Netflix library for over a decade. Covering everything from new movies, series and games from around the world, Kasey is in charge of covering breaking news, covering all the new additions now available on Netflix and what's coming next.

 Poster Netflix Synopsis: "This fearless love story chronicles the complicated lifelong relationship between music legend Leonard Bernstein and Felicia Montealegre Cohn Bernstein."

Rating: R
Language: English
Genre: Biography, Drama, Music
Director: Bradley Cooper
Cast: Carey Mulligan, Bradley Cooper, Matt Bomer
Added to Netflix: December 20th, 2023

Read Our Review for Maestro