Welcome along to another top 10 report where we dive deep into the brand new numbers just revealed, covering the 40 most watched titles from the past week, spread out across movies and TV, English and non-English. Happy Gilmore 2 is the big hitter this week, so how well did the movie perform? Will it be chasing a spot in the overall top 10?
Note: In this report of Netflix’s hours viewed from July 21st, 2025, to July 27th, 2025, we’ll use “Complete Viewings Equivalent,” or CVE, expressed in millions. That means we divide the hours viewed announced by Netflix by the runtime of films or series. It allows for better comparisons between films and series, but it’s not an audience metric. It is the minimum number of viewings if they were all complete from the first second to the last second of the film or season.
First up, let’s see how this week’s views in the top 10s stack up against all prior weeks going back to June 2023:
TV English – 56,500,000 (Rank 17 of 110 weeks)
Films English – 117,000,000 (Rank 5 of 110 weeks)
TV Non-English – 27,200,000 (Rank 59 of 110 weeks)
Film Non-English – 35,000,000 (Rank 56 of 110 weeks)
1. Happy Gilmore 2
Following in the tradition set by last year, Netflix is bringing back an old favorite to headline its Summer blockbuster lineup. Last year, Eddie Murphy returned in Beverly Hills Cop: Axel F after 40 years off the job, whereas this year, it was the turn of Adam Sandler to pick up the hockey stick and go golfing. It’s a nostalgia fest complete with lots of cameos and an excellent soundtrack, but how well did it perform?
Debuting with 46.7M views at the number 1 spot, that means it’s the second biggest movie launch of 2025 so far, with only Back in Action, which is in the all-time top 10, ahead of it. Assuming it sticks around, a spot could soon open up for Happy Gilmore 2, too, and we’ll keep you posted in the weeks and months to come.
Netflix Viewership Comparison - Red Notice, The Adam Project, Back in Action, Happy Gilmore 2, Don't Look Up and 10 more Netflix titles (1-week analysis)
Cumulative views over 1 weeks for 15 Netflix titles: Red Notice, The Adam Project, Back in Action, Happy Gilmore 2, Don't Look Up, Murder Mystery 2, Carry-On, Leave the World Behind, The Gray Man, Beverly Hills Cop: Axel F, Damsel, Leo, The Union, Heart of Stone, Lift. Combined total: 644,800,000 views.
Netflix cumulative views ranking for Red Notice, The Adam Project, Back in Action, Happy Gilmore 2, Don't Look Up and 10 more Netflix titles over 1 weeks.
Title
Opening Week Views
Rank
Red Notice
75,600,000
1
The Adam Project
51,800,000
2
Back in Action
46,800,000
3
Happy Gilmore 2
46,700,000
4
Don't Look Up
46,600,000
5
Murder Mystery 2
42,500,000
6
Carry-On
42,000,000
7
Leave the World Behind
41,700,000
8
The Gray Man
41,200,000
9
Beverly Hills Cop: Axel F
41,000,000
10
Damsel
35,300,000
11
Leo
34,600,000
12
The Union
33,100,000
13
Heart of Stone
33,100,000
14
Lift
32,800,000
15
2. Why Untamed Got Its Very Quick Renewal
Earlier today, Netflix announced that the “limited series” Untamed would be returning for a second season after just 12 days on the service. We’ve already covered how it’s had the biggest limited series launch in recent times, but in week 2, it continued to gain steam with a 6.1% increase in views week over week, with another 26.10M on its tally. While week 1 bested Adolescence, as you can see from the graph below, it’s now lagging behind.
Netflix Cumulative Views Over Time - Untamed and Adolescence (5-week trend)
Week-by-week cumulative views for 2 Netflix titles: Untamed, Adolescence. Combined final total: 124,200,000 views.
Weekly cumulative Netflix views for Untamed and Adolescence over 5 weeks.
Title
Week 0
Week 1
Week 2
Week 3
Week 4
Week 5
Final cumulative
Untamed
0
—
—
—
—
—
0
Adolescence
0
24,300,000
66,300,000
96,700,000
114,500,000
124,200,000
124,200,000
3. Trigger and Wall To Wall
A middling start for Trigger, Netflix’s action thriller series from South Korea, with it sitting firmly amongst the pack with a 2.9M views start. Mercy for None is still the series to beat in 2025.
Netflix Viewership Comparison - Hierarchy, Parasyte: The Grey, When Life Gives You Tangerines, A Killer Paradox, Trigger and 5 more Netflix titles (1-week analysis)
Cumulative views over 1 weeks for 10 Netflix titles: Hierarchy, Parasyte: The Grey, When Life Gives You Tangerines, A Killer Paradox, Trigger, The Bequeathed, The Trunk, The Frog, The 8 Show, Goodbye Earth. Combined total: 33,200,000 views.
Netflix cumulative views ranking for Hierarchy, Parasyte: The Grey, When Life Gives You Tangerines, A Killer Paradox, Trigger and 5 more Netflix titles over 1 weeks.
Title
Opening Week Views
Rank
Hierarchy
7,600,000
1
Parasyte: The Grey
6,300,000
2
When Life Gives You Tangerines
3,600,000
3
A Killer Paradox
3,100,000
4
Trigger
2,900,000
5
The Bequeathed
2,500,000
6
The Trunk
2,000,000
7
The Frog
2,000,000
8
The 8 Show
1,700,000
9
Goodbye Earth
1,500,000
10
Wall to Wall rose 22% in viewing hours in its second week, with another 7.8M views adding to its total. With 14.2M views in its first 2 weeks, it’s quite some distance behind top runners Badland Hunters and Officer Black Belt, but closing in on Uprising.
Netflix Viewership Comparison - Badland Hunters, Officer Black Belt, Uprising, Wall to Wall, Revelations and 1 more Netflix title (2-week analysis)
Cumulative views over 2 weeks for 6 Netflix titles: Badland Hunters, Officer Black Belt, Uprising, Wall to Wall, Revelations, My Name Is Loh Kiwan. Combined total: 107,200,000 views.
Netflix cumulative views ranking for Badland Hunters, Officer Black Belt, Uprising, Wall to Wall, Revelations and 1 more Netflix title over 2 weeks.
Title
Cumulative Views (2 weeks)
Rank
Badland Hunters
32,400,000
1
Officer Black Belt
24,000,000
2
Uprising
15,800,000
3
Wall to Wall
14,200,000
4
Revelations
12,600,000
5
My Name Is Loh Kiwan
8,200,000
6
While on the subject of K-dramas, Squid Game season 3 is now in its fifth week in the Netflix top 10s, so let’s compare how it’s doing against its predecessors:
Netflix Cumulative Views Over Time - Squid Game - Season 1, Squid Game - Season 2 and Squid Game - Season 3 (8-week trend)
Week-by-week cumulative views for 3 Netflix titles: Squid Game - Season 1, Squid Game - Season 2, Squid Game - Season 3. Combined final total: 573,700,000 views.
Weekly cumulative Netflix views for Squid Game - Season 1, Squid Game - Season 2 and Squid Game - Season 3 over 8 weeks.
Title
Week 0
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Final cumulative
Squid Game - Season 1
0
7,600,000
61,600,000
130,300,000
180,000,000
211,100,000
228,800,000
239,600,000
247,400,000
247,400,000
Squid Game - Season 2
0
68,000,000
126,200,000
152,500,000
165,700,000
173,600,000
178,800,000
182,400,000
185,100,000
185,100,000
Squid Game - Season 3
0
60,100,000
106,400,000
122,300,000
130,100,000
134,700,000
137,600,000
139,600,000
141,200,000
141,200,000
4. A Check-In With KPop Demon Hunters and Madea’s Destination Wedding
KPop Demon Hunters was finally unseated in most movie top 10s around the globe with the arrival of Happy Gilmore 2, but it’s still comfortably the second most-watched movie around the world ever since. Last week, the movie broke a record in being the only movie ever to grow in its fourth week, and this week, it defies gravity once again by growing another 2%, another Netflix first. It’s now comfortably Netflix’s most-watched animated movie of all time, and on its current trajectory, a top 5 spot in the all-time list seems all but guaranteed. Can it finally dethrone Red Notice? We’re going to find out!
Netflix Cumulative Views Over Time - KPop Demon Hunters, Leo, Damsel, Carry-On and Red Notice (10-week trend)
Week-by-week cumulative views for 5 Netflix titles: KPop Demon Hunters, Leo, Damsel, Carry-On, Red Notice. Combined final total: 854,900,000 views.
Weekly cumulative Netflix views for KPop Demon Hunters, Leo, Damsel, Carry-On and Red Notice over 10 weeks.
Title
Week 0
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Final cumulative
KPop Demon Hunters
0
9,200,000
33,400,000
56,100,000
80,300,000
106,100,000
132,400,000
158,700,000
184,600,000
210,600,000
236,000,000
236,000,000
Leo
0
34,600,000
58,200,000
72,400,000
81,800,000
89,000,000
95,700,000
101,200,000
105,200,000
108,500,000
111,400,000
111,400,000
Damsel
0
35,300,000
86,100,000
105,600,000
115,900,000
120,800,000
123,300,000
—
—
—
—
123,300,000
Carry-On
0
42,000,000
97,100,000
132,000,000
149,400,000
156,600,000
160,200,000
162,900,000
165,000,000
—
—
165,000,000
Red Notice
0
75,600,000
141,200,000
167,000,000
179,900,000
189,100,000
195,600,000
201,800,000
209,200,000
214,800,000
219,200,000
219,200,000
Meanwhile, Madea’s Destination Wedding is performing in almost the exact same manner that the first Netflix Original movie did in 2022, albeit ever so slightly ahead. Given we’ve heard a third movie may be on the way, we don’t see performance getting in the way of a green light.
Netflix Cumulative Views Over Time - Madeas Destination Wedding and A Madea Homecoming (5-week trend)
Week-by-week cumulative views for 2 Netflix titles: Madeas Destination Wedding, A Madea Homecoming. Combined final total: 43,800,000 views.
Weekly cumulative Netflix views for Madeas Destination Wedding and A Madea Homecoming over 5 weeks.
Title
Week 0
Week 1
Week 2
Week 3
Week 4
Week 5
Final cumulative
Madeas Destination Wedding
0
—
—
—
—
—
0
A Madea Homecoming
0
17,700,000
32,500,000
37,600,000
40,800,000
43,800,000
43,800,000
5. The Penultimate Trainwreck
Trainwreck may be losing steam with P.I. Moms, the seventh and penultimate instalment currently ranking last behind The Astroworld Tragedy with just 4.8M views. The final entry in this successful series is Storm 51, which has just been released and will feature in next week’s top 10s.
Netflix Viewership Comparison - Trainwreck: Poop Cruise, Trainwreck: The Cult of American Apparel, Trainwreck: The Real Project X, Trainwreck: Balloon Boy, Trainwreck: Mayor of Mayhem and 2 more Netflix titles (1-week analysis)
Cumulative views over 1 weeks for 7 Netflix titles: Trainwreck: Poop Cruise, Trainwreck: The Cult of American Apparel, Trainwreck: The Real Project X, Trainwreck: Balloon Boy, Trainwreck: Mayor of Mayhem, Trainwreck: The Astroworld Tragedy, Trainwreck: P.I. Moms. Combined total: 60,700,000 views.
Netflix cumulative views ranking for Trainwreck: Poop Cruise, Trainwreck: The Cult of American Apparel, Trainwreck: The Real Project X, Trainwreck: Balloon Boy, Trainwreck: Mayor of Mayhem and 2 more Netflix titles over 1 weeks.
Title
Opening Week Views
Rank
Trainwreck: Poop Cruise
21,100,000
1
Trainwreck: The Cult of American Apparel
7,800,000
2
Trainwreck: The Real Project X
7,400,000
3
Trainwreck: Balloon Boy
7,000,000
4
Trainwreck: Mayor of Mayhem
6,400,000
5
Trainwreck: The Astroworld Tragedy
6,200,000
6
Trainwreck: P.I. Moms
4,800,000
7
6. My Melody & Kuromi Scores Big Opening
The new Japanese anime My Melody & Kuromi had a huge opening this week. The Japanese stop-motion series managed to unseat Pokémon Concierge this week, although it fell a little short of Devil May Cry from earlier this year. It’s got an audience outside of Japan too with the 12 episode series managing to rank in the top 10s in 59 countries in its first week. Impressive stuff!
Netflix Viewership Comparison - Devil May Cry, My Melody and Kuromi, Pokémon Concierge, Gundam: Requiem for Vengeance, Castlevania: Nocturne - Season 2 and 1 more Netflix title (1-week analysis)
Cumulative views over 1 weeks for 6 Netflix titles: Devil May Cry, My Melody and Kuromi, Pokémon Concierge, Gundam: Requiem for Vengeance, Castlevania: Nocturne - Season 2, Terminator Zero. Combined total: 22,700,000 views.
Netflix cumulative views ranking for Devil May Cry, My Melody and Kuromi, Pokémon Concierge, Gundam: Requiem for Vengeance, Castlevania: Nocturne - Season 2 and 1 more Netflix title over 1 weeks.
Title
Opening Week Views
Rank
Devil May Cry
9,400,000
1
My Melody and Kuromi
4,300,000
2
Pokémon Concierge
2,600,000
3
Gundam: Requiem for Vengeance
2,400,000
4
Castlevania: Nocturne - Season 2
2,300,000
5
Terminator Zero
1,700,000
6
7. Mandala Murders Doesn’t Break Out But Does Enough
Indian Original series have really been struggling to break out of India, and that seems to be the case with Mandala Murders, which debuts in the ninth spot on the Non-English TV charts and in the weekly top 10s of just three countries. That puts it on par with Aranyak but behind The Royals.
Netflix Viewership Comparison - The Royals, Mandala Murders, Aranyak, Dabba Cartel, Khakee: The Bihar Chapter and 1 more Netflix title (1-week analysis)
Cumulative views over 1 weeks for 6 Netflix titles: The Royals, Mandala Murders, Aranyak, Dabba Cartel, Khakee: The Bihar Chapter, Rana Naidu - Season 1. Combined total: 10,600,000 views.
Netflix cumulative views ranking for The Royals, Mandala Murders, Aranyak, Dabba Cartel, Khakee: The Bihar Chapter and 1 more Netflix title over 1 weeks.
Title
Opening Week Views
Rank
The Royals
3,000,000
1
Mandala Murders
1,900,000
2
Aranyak
1,800,000
3
Dabba Cartel
1,800,000
4
Khakee: The Bihar Chapter
1,100,000
5
Rana Naidu - Season 1
1,000,000
6
Adam Sandler Engagement Report Deep Dive
As we’re on the theme of Adam Sandler this week, let’s take a look at Sandler’s prior movies on Netflix to see which ones still perform the best over time. As a reminder, you can browse all the Netflix Engagement Report easily using our tool or build graphs of your own on our top 10 search tool page!
You can see the evolution of the titles below, but from report #5, here’s the ranking of the most watched Adam Sandler-starring movies exclusive to Netflix:
Leo – 22.3M views
Murder Mystery – 11.1M views
Murder Mystery 2 – 9.6M views
Hustle – 6.9M views
The Ridiculous 6 – 4.7M views
Hubie Halloween – 3.2M views
The Week Of – 2.5M views
Sandy Wexler – 400K views
The Meyerowitz Stories (New and Selected) – 200K views
For more big takeaways from the fifth Netflix Engagement Report, visit our learnings page, but the clear winner is the animated film Leo, which is getting a sequel. Plotted out over time, you can see how Leo in particular started big and remained big over time, whereas all the new releases quickly fell after their initial release.
That’s it for this week – we’ll be back again next week for more of the biggest stories from the Netflix top 10s.
